By  on March 27, 2009

Even value brands are vulnerable in an economic downturn.

Case in point is Jane Cosmetics, which on Feb. 28 alerted suppliers via a letter to its “major cash liquidity crisis,” and how it “is unable to meet its current payment obligations.” The problems stem from three contributing factors, the letter said, including a number of discrepancies with a “major mass retailer,” late payments from retailers as well as an aggressive December new product launch.

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