A business with an emphasis on brick-and-mortar seems as dated as a flip phone in the age of Amazon. But Bulletin’s Ali Kriegsman and Alana Branston don’t see it that way. Bulletin, a Y Combinator company, is lowering the barriers to entry for its IRL marketplaces for designers and brands.Bulletin last month opened a 2,000-square-foot SoHo unit where each designer pays about $2,500 a month to rent space. Kriegsman said the rent at the SoHo store or Bulletin’s 600-square-foot unit in Williamsburg can be lower if a brand uses less display space. Designers merchandise their own areas and control their inventory.The SoHo store focuses on women's brands with Ixmucane Skincare’s coffee and cardamon body scrubs, $38 each; White Rabbit’s soft bamboo boyshort, $16; Shhhowercap's colorful Laguna cap, $43, and Beloforte's blush Setina workout leggings, $132.
Home products are showcased at the folksy, plant-filled Bulletin Williamsburg, along with Jonathan Castro’s ceramic grip cups, $30; Live Bare’s scented candles, $22; Dandy Farmer’s modern bonsais, $75, and hand-drawn geometric prints from Haanmade, $250.
Bulletin’s two stores are operating under six-month leases, but the company may pursue longer-term arrangements in the future. “This is a good intermediary step,” Kriegsman said.Bulletin started as an e-commerce web site for designers and artisans and created a shopable magazine. But as Kriegsman and Branston opened pop-up shops for some of the brands, they discovered that the performance of the pop-ups was more promising than e-commerce.The large supply of empty storefronts in prime real estate corridors pointed to a real estate bubble. “Retail space is at a premium and brands don’t think it’s worth it,” said Kriegsman. “We know it’s really difficult for brands to get their products into stores — pitching retailers, signing long-term leases or doing temporary pop-ups is time-consuming and expensive. We realized brands don’t need another online channel. They needed help finding affordable, flexible retail space. Because of e-commerce, retail now operates more as a marketing/advertising channel for many brands.”Bulletin promises to put brands in front of a store-based audience within five days or less of receiving an application. Bulletin offers turnkey retail space that’s “as flexible as selling online and capitalizes on the empty storefronts throughout the U.S.,” Kriegsman said, adding that the rent at the SoHo store includes staffing, buildout and POS system.For businesses that can’t get their products to New York, Bulletin suggests selling via its e-commerce site.Three more locations are planned for later this year. Bulletin Wellness will focus on fitness, apothecary and vitamins. Bulletin Pantry will offer emerging food brands. Both locations have yet to be determined, while Bulletin Baby will open in Brooklyn.
Kriegsman and Branston try to lease space in areas near naturally occurring foot traffic. Bulletin’s Brooklyn location is on North 7th Street, a popular retail block in Williamsburg, while Bulletin’s SoHo unit is next to Mansur Gavriel, Warby Parker and Apple.
Yesterday, the Parisian fashion house @azzaro_official cut the ribbon on a temeporary retrospective at the wing of the Musée des Arts Décoratifs in Paris. The exhibition, which shows the lasting influence of the brand’s founder Loris Azzaro, is titled “Azzaro, Fifty Sparkling Years” and presents 50 looks. In it’s ’70s heyday, fans of the brand included Jane Birkin, pictured here, Raquel Welch, Brigitte Bardot and more. See more photos on WWD.com #wwdfashion
@trinaturk and @macys Inc International Concepts line are linking up on a collection for summer — filled with accessories, swimwear and shoes. The collection will also include a Mr Turk men’s line, both of which are the designer’s first entry into a more accessibly priced area. “It’s very world-traveler, gypset-inspired,” said Turk. The Trina Turk x INC line will launch on May 15th. #wwdfashion
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge