By  on March 20, 2017
Bulletin's store in SoHo.

A business with an emphasis on brick-and-mortar seems as dated as a flip phone in the age of Amazon. But Bulletin’s Ali Kriegsman and Alana Branston  don’t see it that way. Bulletin, a Y Combinator company, is lowering the barriers to entry for its IRL marketplaces for designers and brands.

Bulletin last month opened a 2,000-square-foot SoHo unit where each designer pays about $2,500 a month to rent space. Kriegsman said the rent at the SoHo store or Bulletin’s 600-square-foot unit in Williamsburg can be lower if a brand uses less display space. Designers merchandise their own areas and control their inventory.

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