By  on December 16, 2013

LONDON — Burberry Beauty Box, a new retail concept that sells the brand’s makeup, fragrance and accessories, has landed in Covent Garden here.

Burberry joins a recent flurry of luxury names setting up shop in the area, and the store is located near Chanel and Dior’s beauty boutiques in the covered piazza. The bijou store is set over two floors, and true to Burberry’s affinity for all things digital, it uses interactive technology to bring its beauty looks to life.

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