By  on November 6, 2008

Liberty of London has tapped Ed Burstell as buying director.

Burstell, who will take the post at the British retailer next month, will join Liberty from Bergdorf Goodman, where he was senior vice president and general merchandise manager for nonapparel. He will oversee all merchandise categories at the British store, which has been undergoing yet another makeover under new chief executive officer Geoffroy de La Bourdonnaye. The ceo’s aim is to turn Liberty — which has always struggled to compete against the likes of Selfridges, Harrods and Harvey Nichols — into a specialty store along the lines of Dover Street Market or Colette in Paris.

Burstell joined Bergdorf’s in July 2005 from Henri Bendel, where he was general manager and vice president. A spokeswoman from Bergdorf Goodman declined to comment on plans to fill his position.

During his tenure at Bergdorf’s, Burstell championed the opening of a contemporary accessories boutique on the store’s fifth floor. He also played an integral role in the revamping of the main floor, including the precious and fine jewelry rooms as well as the Modern Accessories room, which carries head-to-toe accessories looks from brands such as Lanvin, Jimmy Choo and Pierre Hardy.

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