LOS ANGELES — Burton Snowboards opened its largest flagship store here last week, one that reflects the brand’s evolving expansion into the surf/skate market.
To boot, the 11,500-square-foot space, located at 8175 Melrose Avenue, is the first Burton store to incorporate all three boardshops. Each department boasts a separate entrance: one for skateboards and the brand’s core outerwear line, Analog; another for Channel Islands surfboards, which the company bought last year for an undisclosed amount; and a third for Burton’s snowboarding hard goods and apparel.
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