CHICAGO — Burton Corp. will open its largest U.S. store in Chicago’s Gold Coast area this September.
The 8,000-square-foot store, located at 56 East Walton Street, just a half block off Michigan Avenue, will feature men’s, women’s and children’s outerwear, apparel and snowboarding gear.
The multilevel brick townhouse building, which formerly housed Ligne Roset, a modern furniture company, will join Burton’s flagship store in Burlington, Vt., as well as locations in New York’s Soho district, Tokyo and Innsbruck, Austria.
The Chicago opening is part of Burton’s ongoing expansion, which calls for the opening of 10 to 12 retail stores over the next three to five years, said founder Jake Burton Carpenter, who did not release specific locations.
In Chicago, the store will boast wood shelving, steel staircases, maple-wood floors and exposed brick walls, and will contain separate levels for children, men and women, as well as a top floor devoted to boots, snowboards, bindings, goggles, helmets, board bags and other snowboarding accessories.
Men’s outerwear will range in price from a $129 Burton jacket to a $560 denim jacket with Gore-Tex, and includes offerings from the Burton family of brands: the White Collection, developed by Olympic gold medalist snowboarder Shaun White; Ronin, a more urban, street-influenced line; and AK, its high-performance line. Shoppers may also encounter denim and cargo pants for $65 to $68, reversible flannel shirts for $85, cotton blend and fleece hoodies and jackets for $68 to $300, including the $100 sleeper hoodie with inflatable neck pillow and snap-out light shield to cover the eyes, and $150 Audex iPod, bonded fleece hoodie with wireless iPod technology.
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