By  on July 11, 2013

With 12 fairs addressing all levels of the market running concurrently, plus more than 50 runway shows on the official Mercedes-Benz Fashion Week Berlin schedule and scores of others via platforms like The Gallery and Showfloor, there was literally no down time for the fashion flock in the German capital during the July 2 to 5 fashion week.

More importantly, however, given two seasons of soft weather-impacted retail sales, the ongoing euro crisis and what many say is a shifting business landscape that no one yet fully understands, the mood was surprisingly upbeat at most venues.

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