By and and  on January 9, 2008

Looking toward the spring and summer markets, West Coast retail buyers are eyeing color, comfort and eco-friendly apparel.

"It's a very vibrant palette for spring," said Tifani Wilt, women's fashion director for Macy's West. "The economy has been down, so it's kind of a way for fashion to turn your attention away from that. Also, color is synonymous with femininity."

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