By  on September 8, 2009

With budgets so tight, selective shopping has become the norm, and retailers are looking for just the right shirt to entice their picky customers. Here, designers and fabric buyers tell WWD what they’re hunting for to create that special look and where they’re seeking it. 

Ign. Joseph

Ignatious Joseph, founder

Shows: Milano Unica, Pitti and possibly Première Vision.

Sourcing: Joseph likes Italy, Switzerland and the U.K. “I’m hearing that consumers are looking at where raw product is coming from. Luxury retailers are talking about it, too.”

Specs: Joseph sees a trend in checks. He is also focusing on plain white and pastel hues, along with slim fits and washed vintage fabrics.

Economy: “I’ve been very lucky and wise in keeping my company lean, given the current circumstances.”

Business:“People are buying three shirts instead of five. They are also very particular about pricing. It is advisable, though, not to raise prices, but also not to go below margins. Keep overhead low.”

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