By and  on July 11, 2014

PARIS — The men’s market in Europe continues to gain traction, leading to an optimistic tone at the Capsule and Tranoï trade shows held here earlier this month.

“Men’s wear has now gotten to the point where it is selling as much as women’s wear, if not more,” said Armand Hadida, art director of Tranoï and founder of iconic Paris store L’Eclaireur, adding that 53 percent of his customers today are men.

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