NEW YORK — Byronesque.com isn’t your typical e-commerce site. Devoted to rare, authentic vintage, the site’s high-end offerings are presented on black fiberglass mannequins against a black background, an effect that’s mysterious, sexy and, in the case of a Thierry Mugler leather skirt circa 1983-1987 ($1,660) displayed on a topless mannequin, slightly unnerving in an S&M sort of way. It’s all the sensibility of Gill Linton, chief executive officer and editor in chief of Byronesque. “We completely ignored best practices when the site was being built,” said C.J. Swanton, a managing editor. “The site looks at vintage through a very dark and modern eye.”
The fact that Byronesque is attempting to sell high-priced vintage with a provenance — everything on the site is at least 20 years old — in itself goes against the grosgrain. The site is clearly speaking to a specialized audience. On offer recently were Vivienne Westwood and Malcolm McLaren’s 1977-79 Seditionaries trousers, $4,355; Thierry Mugler’s knit-sleeve leather jacket, $4,395; Azzedine Alaïa’s wool wrap jersey dress, $4,900, and Issey Miyake’s stainless steel and polyester handbag, $2,635.
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