NEW YORK — C. Wonder’s bright green double doors are heading to The Shops at Columbus Circle at Time Warner Center.
The retailer will in September unveil an 8,000-square-foot flagship at the mall, which is at the intersection of Broadway, Eighth Avenue, Central Park South and Central Park West. C. Wonder will take over about one-third of the 26,000 square feet that was occupied by Borders, which in February 2011 filed for Chapter 11 bankruptcy protection.
The new C. Wonder flagship will be larger than the lifestyle brand’s inaugural 5,000-square-foot store, which opened in SoHo in October.
“The Upper West Side doesn’t have anything like this,” said Amy Shecter, president of C. Wonder. “We intend to immerse ourselves in the community and build relationships with the yummy mummies in the neighborhood. The SoHo store is exceeding our expectations. We have greater brand awareness and more brand recognition now. The Time Warner store has opportunity to exceed our expectations right from the start. I’m hoping we’ll get at the Shops the Upper East Side customer who doesn’t want to go to SoHo. ”
“The Time Warner interpretation of C. Wonder will be a new generation and new idea,” said Webber Hudson, executive vice president of Related Urban. “The execution is phenomenal.”
The Shops at Columbus Circle is remerchandising the mall as it approaches its 10th anniversary. When the four-level, 225,000-square-foot Shops opened in 2003, it was met with skepticism because vertical shopping here has had a low success rate. However, Shops has flourished — landlord Related Cos. has said some fashion retailers at the mall generate sales of $2,000 a square foot. Related has been eager to attract more luxury and high fashion brands to Shops. Sisley, United Colors of Benetton and Face Stockholm left the center in July. Olive oil purveyor O & Co. replaced Face Stockholm and J. Crew men’s moved into the Sisley space. About 50,000 square feet in total will be re-tenanted, resulting in about 10 to 12 new stores over the next year to 18 months.
“[C. Wonder] was exciting and fresh and fits into all the things we’ve been talking about at Time Warner,” Hudson said. “We’re taking a well-targeted shot at something new and relevant. They will be very much at the top of the list going forward. Christopher Burch [chief executive officer of venture capital firm J. Christopher Capital LLC, who developed C. Wonder] has got a pipeline of different concepts. They’re the kind of merchants that bring a fresh point of view to an assortment.”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)