NEW YORK — C. Wonder’s bright green double doors are heading to The Shops at Columbus Circle at Time Warner Center.
The retailer will in September unveil an 8,000-square-foot flagship at the mall, which is at the intersection of Broadway, Eighth Avenue, Central Park South and Central Park West. C. Wonder will take over about one-third of the 26,000 square feet that was occupied by Borders, which in February 2011 filed for Chapter 11 bankruptcy protection.
The new C. Wonder flagship will be larger than the lifestyle brand’s inaugural 5,000-square-foot store, which opened in SoHo in October.
“The Upper West Side doesn’t have anything like this,” said Amy Shecter, president of C. Wonder. “We intend to immerse ourselves in the community and build relationships with the yummy mummies in the neighborhood. The SoHo store is exceeding our expectations. We have greater brand awareness and more brand recognition now. The Time Warner store has opportunity to exceed our expectations right from the start. I’m hoping we’ll get at the Shops the Upper East Side customer who doesn’t want to go to SoHo. ”
“The Time Warner interpretation of C. Wonder will be a new generation and new idea,” said Webber Hudson, executive vice president of Related Urban. “The execution is phenomenal.”
The Shops at Columbus Circle is remerchandising the mall as it approaches its 10th anniversary. When the four-level, 225,000-square-foot Shops opened in 2003, it was met with skepticism because vertical shopping here has had a low success rate. However, Shops has flourished — landlord Related Cos. has said some fashion retailers at the mall generate sales of $2,000 a square foot. Related has been eager to attract more luxury and high fashion brands to Shops. Sisley, United Colors of Benetton and Face Stockholm left the center in July. Olive oil purveyor O & Co. replaced Face Stockholm and J. Crew men’s moved into the Sisley space. About 50,000 square feet in total will be re-tenanted, resulting in about 10 to 12 new stores over the next year to 18 months.
“[C. Wonder] was exciting and fresh and fits into all the things we’ve been talking about at Time Warner,” Hudson said. “We’re taking a well-targeted shot at something new and relevant. They will be very much at the top of the list going forward. Christopher Burch [chief executive officer of venture capital firm J. Christopher Capital LLC, who developed C. Wonder] has got a pipeline of different concepts. They’re the kind of merchants that bring a fresh point of view to an assortment.”
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion