By  on October 29, 2007

PARIS — Cacharel, the French brand known for its spirited contemporary sportswear, has opened a new men’s shop here that house founder Jean Bousquet said is emblematic of his desire to rev up that segment of his business.

“Men’s has been asleep at Cacharel,” said Bousquet as he surveyed the store here at 21 Rue d’Uzes, on the Right Bank. “This store is part of our will to bring it back to life in a strong way.”

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