NEW YORK — Calvin Klein Inc.’s advertising for fall is calculated to reach 575 million people—twice the population of the United States—starting with August magazine issues.
The company is sticking with Jamie Burke, the rocker it introduced as the face of Calvin Klein Jeans last season. The Bloody Social frontman appears alongside model Lara Stone in the campaign, as house favorite Natalia Vodianova is expecting her third child. The Calvin Klein Jeans campaign will be featured on more than 360 pages in more than 150 magazine issues in 23 countries. In addition, imagery will be posted at key outdoor sites in more than 17 cities—not including a Times Square billboard, which may be reserved for the Calvin Klein Underwear campaign that will feature actor Djimon Hounsou for the first time. That campaign is still under wraps.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"