NEW YORK — Calvin Klein Inc.’s advertising for fall is calculated to reach 575 million people—twice the population of the United States—starting with August magazine issues.
The company is sticking with Jamie Burke, the rocker it introduced as the face of Calvin Klein Jeans last season. The Bloody Social frontman appears alongside model Lara Stone in the campaign, as house favorite Natalia Vodianova is expecting her third child. The Calvin Klein Jeans campaign will be featured on more than 360 pages in more than 150 magazine issues in 23 countries. In addition, imagery will be posted at key outdoor sites in more than 17 cities—not including a Times Square billboard, which may be reserved for the Calvin Klein Underwear campaign that will feature actor Djimon Hounsou for the first time. That campaign is still under wraps.
Once again, the ads for the Jeans line will feature the illusion of mixed media, but this time the images appear torn and stitched with thread, instead of creased and taped. The coloration and composition are a continuation from spring, as the studio location and creative team are unchanged.
For Calvin Klein “white label” sportswear, the backdrop shifted this season from Los Angeles to New York’s streets and 7 World Trade Center, lending a distinctly professional flavor. Model Gabriel Aubrey, another house favorite, is now exclusive to this campaign.
And for Calvin Klein Collection, the line designed by Italo Zucchelli on the men’s side, the fall campaign is clearly an extension of last season’s shadowy creative concept, highlighting dramatic shapes and silhouettes in sharp relief. The spreads are pairs of photos of the same outfit on the same model, but with one photo in color and one in black-and-white, and from different distances.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews