NEW YORK — Calvin Klein Inc.’s advertising for fall is calculated to reach 575 million people—twice the population of the United States—starting with August magazine issues.
The company is sticking with Jamie Burke, the rocker it introduced as the face of Calvin Klein Jeans last season. The Bloody Social frontman appears alongside model Lara Stone in the campaign, as house favorite Natalia Vodianova is expecting her third child. The Calvin Klein Jeans campaign will be featured on more than 360 pages in more than 150 magazine issues in 23 countries. In addition, imagery will be posted at key outdoor sites in more than 17 cities—not including a Times Square billboard, which may be reserved for the Calvin Klein Underwear campaign that will feature actor Djimon Hounsou for the first time. That campaign is still under wraps.
Once again, the ads for the Jeans line will feature the illusion of mixed media, but this time the images appear torn and stitched with thread, instead of creased and taped. The coloration and composition are a continuation from spring, as the studio location and creative team are unchanged.
For Calvin Klein “white label” sportswear, the backdrop shifted this season from Los Angeles to New York’s streets and 7 World Trade Center, lending a distinctly professional flavor. Model Gabriel Aubrey, another house favorite, is now exclusive to this campaign.
And for Calvin Klein Collection, the line designed by Italo Zucchelli on the men’s side, the fall campaign is clearly an extension of last season’s shadowy creative concept, highlighting dramatic shapes and silhouettes in sharp relief. The spreads are pairs of photos of the same outfit on the same model, but with one photo in color and one in black-and-white, and from different distances.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)