Calypso St. Barth has evolved from its roots as an earthy, bohemian brand with a reputation for fun into a retailer that displays a cadre of designers next to its own collection. Calypso has been trying other new things as well, including social media to drive traffic to its stores.
In March, Calypso produced what it claims was the first ever live Pinterest ambassadorship with Christine Martinez, a fashion blogger, who is the fourth most-followed Pinterest user in the world.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)