Calypso St. Barth has evolved from its roots as an earthy, bohemian brand with a reputation for fun into a retailer that displays a cadre of designers next to its own collection. Calypso has been trying other new things as well, including social media to drive traffic to its stores.
In March, Calypso produced what it claims was the first ever live Pinterest ambassadorship with Christine Martinez, a fashion blogger, who is the fourth most-followed Pinterest user in the world.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)