Calypso St. Barth has evolved from its roots as an earthy, bohemian brand with a reputation for fun into a retailer that displays a cadre of designers next to its own collection. Calypso has been trying other new things as well, including social media to drive traffic to its stores.
In March, Calypso produced what it claims was the first ever live Pinterest ambassadorship with Christine Martinez, a fashion blogger, who is the fourth most-followed Pinterest user in the world.
“We sent Christine to St. Barth’s during the shooting of our ad campaign,” Stefanie DiRienzo Smith, president of Calypso St. Barth, said. “She started to pin the lifestyle shots.”
Martinez’ blog, Miles to Styles, has 3 million followers, DiRienzo Smith said. Caylpso’s Facebook page has less than 24,000 likes. “She had 9,000 repins. What this meant, we didn’t know. It was brand awareness and getting the Calypso name out. It draws new customers to the Web site and store. I would definitely do it again.”
DiRienzo Smith continues to be intrigued by Pinterest. “We continue to build our Pinterest following,” she said, adding that the Pinterest user “loves this brand. She gets this brand.”
To date, Calypso’s Island Photoshoot Pinterest board has over 544,400 followers.
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Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
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24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews