By  on April 29, 2014

MILAN — Italian men’s shirt specialist Camicissima has signed a 25-year licensing agreement with clothing giant Zhejiang Baoxiniao Garment Co. Ltd. for the distribution of the label’s products in China.


Since 2012, Fenicia SpA, which controls the Camicissima brand, has opened 15 stores in China in collaboration with Zhejiang Baoxiniao Garment. Following the agreement, 440 additional Camicissima stores are expected to open in the country by the end of 2019.

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