By  on January 23, 2014

CLOSING SHOP: Camouflage, the directional men’s wear retailer that has been a fixture in New York’s Chelsea for 38 years, will shut its doors this weekend, a victim of rising rents in the neighborhood. Camouflage opened at 17th Street and Eighth Avenue in 1976 and was owned by Norm Usiak and Gene Chase. Chase died in 1996, and Usiak continued to operate the store, which was known for identifying trends and finding new designers.

“It’s sad,” Usiak told WWD. “Our last retail day is Saturday, and next week we tear the store down. But this is what happens when your rent goes from $7,000 to $24,000 a month. We don’t make those kinds of margins anymore.”

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