By  on September 11, 2009

LONDON — Euoko is eyeing store locations on both sides of the Atlantic. The Canadian treatment brand, which has a presence in 22 markets in stores such as Bergdorf Goodman, Barneys, Harrods, Lane Crawford and Printemps, plans to open freestanding boutiques in London and New York in the next six to eight months.

“Stores establish who you are in a strong way,” said the brand’s founder, president and chief executive officer, Brandon Truaxe, adding Euoko already has two stores in its native Canada.

Euoko, which comprises 25 stockkeeping units, is making its debut at London’s Liberty department store this week. The line comprises five subcategories meant to treat specific skin issues, such as aging, radiance and blemishes. Product formulations were conceived to include high levels of active ingredients, such as a peptide meant to mimic the wrinkle-smoothing effects of Temple Viper venom. Prices in the U.K. range from 35 pounds, or $58 at current exchange, for a 145-ml. tube of A-10 Matte Foam to 505 pounds, or $837, for a four-week supply of W-31 Extreme White Concentrate Ampoules.

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