For Canadian drugstore chain Pharmasave, "going green" isn't just about introducing a natural set, but changing its retail landscape to be more environmentally friendly.
As a test, Pharmasave, which has more than 400 stores throughout Canada, opened its first eco-store over a month ago. Although the store is still developing its "green" standards, referred to as the "EcoDecor" package, the design already features elements focused on reducing the environmental impact, from the lighting and paint to the weekly brochures, which are printed on recyclable paper. Pharmasave executives could give no details on initial sales.
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