By  on July 1, 2009

PARIS — Carrefour’s chief executive, Lars Olofsson, on Tuesday disclosed a three-year plan to overhaul the world’s second-largest retailer, achieve sizable savings and improve its image, which consumers have come to perceive as an expensive brand compared with competitors.

By 2012, the company expects to achieve savings of 4.5 billion euros, or $6.32 billion at current exchange rates, by improving the efficiency of its operations to generate higher margins, mainly in France, Italy, Spain and Belgium.

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