1847
Louis-François Cartier (1819-1904) takes over the jewelry workshop of his apprenticeship master, Adolphe Picard, at 29 Rue Montorgueil, Paris.

1856
Princess Mathilde, niece of Napoleon I and cousin to Emperor Napoleon III, makes her first Cartier purchase.

1859
Cartier moves to 9 Boulevard des Italiens. Empress Eugénie becomes a customer.

1888
The first jewelry bracelet-watches for women are made.

1898
Louis Cartier (1875-1942) joins his father, Alfred (1841-1925; son of Louis-François), in business.

1899
Cartier opens at 13 Rue de la Paix in Paris.

1900
Crowned heads and aristocrats from around the world flock to buy Neoclassic diamond jewelry mounted in platinum.

1902
Pierre Cartier (1878-1964), Alfred’s second son, opens a branch at 4 New Burlington Street in London. The opening coincides with the coronation of King Edward VII.

1904
Cartier receives its first royal warrant as official purveyor to King Edward VII of England.

King Alfonso XIII of Spain appoints the company an official purveyor.

Louis Cartier creates a watch with a leather strap, expressly designed to be worn on the wrist, for his friend Alberto Santos-Dumont, the Brazilian aviator.

Queen Alexandra of England purchases a necklace in the Indian style.

Cartier introduces jewelry prefi guring the Art Deco style, recognizable for its abstract and geometric forms.

1905
King Carlos I of Portugal appoints Cartier an official purveyor.

1906
Alfred’s third son, Jacques (1884- 1942), takes over the London branch.

Creation of the first Tonneau wristwatch.

1907
First exhibition and sale in Saint Petersburg, at the Grand Hotel Europe.

Tsar Nicholas II of Russia names the company as his official purveyor.

1908
King Paramindr Maha Chulalongkorn of Siam appoints Cartier an official purveyor.


1909
Cartier expands into the growing American market as Pierre Cartier opens a subsidiary in New York at 712 Fifth Avenue.

A new location opens at 175-176 New Bond Street, London.

Patent is granted for the folding buckle for wristwatches.

1910
Pierre Cartier sells the blue, 45.5-carat Hope Diamond to an American customer, Evalyn Walsh McLean.

1911
Launch of the Santos de Cartier wristwatch, inspired by the 1904 model.

Jacques Cartier travels to India to attend the Delhi Durbar and to visit the Persian Gulf.

1912
The first mystery clock, the Model A, is introduced.

A delegation from the City of Paris presents Tsar Nicholas II with the Cartier Imperial Egg (now at New York’s Metropolitan Museum of Art).

Introduction of baguette-cut diamonds and the comet clocks.

Launch of the Tortue watch.

1913
King Peter I of Serbia appoints Cartier an official purveyor.

1914
Cartier paves the bezel on a lady’s round wristwatch with diamonds and onyx to create the first Panther motif.

Duke Philippe of Orleans appoints the company an official purveyor.

1917

The New York store moves to 653 Fifth Avenue, the mansion of Morton F. Plant, which Pierre Cartier acquires in exchange for a double-strand necklace of 55 and 73 natural pearls.

First studies for the Tank wristwatch.

The Cartier New York workshop opens; later named “American Art Works.”

1918
Creation of batons for French Field-Marshals Foch and Pétain.

1919
Launch of the Tank wristwatch.

King Albert I of Belgium appoints Cartier an official purveyor.

1921
Cartier is named official purveyor to the Prince of Wales, future King Edward VIII, who, on abdicating in 1936, became the Duke of Windsor.

Creation of the Tank cintrée wristwatch.

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