Louis-François Cartier (1819-1904) takes over the jewelry workshop of his apprenticeship master, Adolphe Picard, at 29 Rue Montorgueil, Paris.

Princess Mathilde, niece of Napoleon I and cousin to Emperor Napoleon III, makes her first Cartier purchase.

Cartier moves to 9 Boulevard des Italiens. Empress Eugénie becomes a customer.

The first jewelry bracelet-watches for women are made.

Louis Cartier (1875-1942) joins his father, Alfred (1841-1925; son of Louis-François), in business.

Cartier opens at 13 Rue de la Paix in Paris.

Crowned heads and aristocrats from around the world flock to buy Neoclassic diamond jewelry mounted in platinum.

Pierre Cartier (1878-1964), Alfred’s second son, opens a branch at 4 New Burlington Street in London. The opening coincides with the coronation of King Edward VII.

Cartier receives its first royal warrant as official purveyor to King Edward VII of England.

King Alfonso XIII of Spain appoints the company an official purveyor.

Louis Cartier creates a watch with a leather strap, expressly designed to be worn on the wrist, for his friend Alberto Santos-Dumont, the Brazilian aviator.

Queen Alexandra of England purchases a necklace in the Indian style.

Cartier introduces jewelry prefi guring the Art Deco style, recognizable for its abstract and geometric forms.

King Carlos I of Portugal appoints Cartier an official purveyor.

Alfred’s third son, Jacques (1884- 1942), takes over the London branch.

Creation of the first Tonneau wristwatch.

First exhibition and sale in Saint Petersburg, at the Grand Hotel Europe.

Tsar Nicholas II of Russia names the company as his official purveyor.

King Paramindr Maha Chulalongkorn of Siam appoints Cartier an official purveyor.

Cartier expands into the growing American market as Pierre Cartier opens a subsidiary in New York at 712 Fifth Avenue.

A new location opens at 175-176 New Bond Street, London.

Patent is granted for the folding buckle for wristwatches.

Pierre Cartier sells the blue, 45.5-carat Hope Diamond to an American customer, Evalyn Walsh McLean.

Launch of the Santos de Cartier wristwatch, inspired by the 1904 model.

Jacques Cartier travels to India to attend the Delhi Durbar and to visit the Persian Gulf.

The first mystery clock, the Model A, is introduced.

A delegation from the City of Paris presents Tsar Nicholas II with the Cartier Imperial Egg (now at New York’s Metropolitan Museum of Art).

Introduction of baguette-cut diamonds and the comet clocks.

Launch of the Tortue watch.

King Peter I of Serbia appoints Cartier an official purveyor.

Cartier paves the bezel on a lady’s round wristwatch with diamonds and onyx to create the first Panther motif.

Duke Philippe of Orleans appoints the company an official purveyor.


The New York store moves to 653 Fifth Avenue, the mansion of Morton F. Plant, which Pierre Cartier acquires in exchange for a double-strand necklace of 55 and 73 natural pearls.

First studies for the Tank wristwatch.

The Cartier New York workshop opens; later named “American Art Works.”

Creation of batons for French Field-Marshals Foch and Pétain.

Launch of the Tank wristwatch.

King Albert I of Belgium appoints Cartier an official purveyor.

Cartier is named official purveyor to the Prince of Wales, future King Edward VIII, who, on abdicating in 1936, became the Duke of Windsor.

Creation of the Tank cintrée wristwatch.

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