Carved in Blue, the Lenzing Group’s denim industry blog, will launch a pop-up store at New York Denim Days on Sept. 30. The pop-up will run through Oct. 1 and have a retail presence at the Metropolitan Pavilion in New York.The pop-up will feature denim apparel brands made with Tencel branded lyocell fibers, such as Bella Dahl, DL 1961, Hudson, NYDJ, Mara Hoffman, Mavi and Warp & Weft, among others. The garments will be on display for consumers to try on and can be purchased via its e-commerce boutique, which launched on Sept. 18.Lenzing’s Carved in Blue is a denim industry community blog that “chronicles the advancements, challenges and people within the denim business,” the company said.Tricia Carey, the Lenzing business development director for denim in New York, said with "the success of the Carved in Blue blog, our obvious next step was to offer our readers a place to connect with the brands using our Tencel fibers. Consumers started to ask us, ‘Where can I buy denim with Tencel fibers?’ so we realized it was time to make it easy for consumers to purchase. We now can seamlessly tell the stories behind the designers, brands and products while making it simple for any consumer to purchase denim with Tencel fibers."Sarah Ahmed, the creative director of DL 1961, said the brand has been using "Tencel fibers in our denim for many years, and find customers respond to the smooth, soft shape it provides. There are so many ways to reach the consumer today and the use of social media and blogs is key.”For More Textile News From WWD, See:
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive