By  on May 15, 2013

LONDON — Cavan Mahony, who owns the franchise for Missoni in the U.K. and Spain, has launched, an e-commerce site with an exclusive offer, a personal styling service, and an editorial feel.

The target customer is the sophisticated woman, over 30, who wants her current wardrobe to workharder for her, and the emphasis is on style rather than on the latest trends.

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