NEW YORK — Century 21 Department Store, which rebuilt its flagship after 9/11, has completed further upgrades to the downtown site, adding three selling floors, MAC Cosmetics, The Coffee Bean & Tea Leaf café and renovations throughout.
“It’s the first off-price location for MAC, but MAC won’t be sold at discount,” Raymond Gindi, chief executive officer of Century 21, told WWD. “We’ve had a good partnership with Estée Lauder, the parent. We don’t discount their brand.” Generally, Century 21 offers discounts from 40 to 65 percent off, and up to 90 percent off on clearance.
The off-pricer has also widened the aisles, added fitting rooms and modernized the cash wrap with faster registers to accommodate crowds. Century 21 remains one of the busiest stores in the city, attracting locals from all boroughs, workers in the financial district and tourists from around the world.
Gindi said the company is refurbishing the facade “to have a consistent look on all four sides and to upgrade the image” and planning a 3,000- to 3,500-square-foot area on the rooftop to further spotlight luxury labels. The shoe department is also being renovated.
The flagship, located at 22 Cortland Street, accounts for about 25 percent of the retailer’s annual volume, which exceeds $700 million, according to sources. The flagship does somewhere between $1,000 and $2,000 in sales per square foot. Century 21 operates seven stores.
The flagship’s three new floors, amounting to 70,000 square feet, bring the store to seven levels and over 225,000 square feet. The first floor houses cosmetics, men’s, shoes and accessories. Level two is for men’s and shoes; three, four and five are all women’s; six is children’s wear, and the lower level sells home goods. The expansion enabled the store to increase square footage across several categories, including doubling men’s wear and spreading it over two floors.
Tuesday morning, Gindi threw the spotlight on the changes with a ribbon cutting ceremony, where several elected officials were on hand.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)