Century 21 is experimenting with an elevated men’s shopping experience at its Paramus, N.J., store in a break from the merchandising morass.
The 24,000-square-foot men’s wear floor has been renovated and reorganized by lifestyle with big metallic signs designating sections for the preppy, rocker, Americana, athletic, workwear, classic, designer and denim categories. Each area is dressed up with mannequins in designer outfits, vintage props and rustic wood fixtures, easing shoppers into the rows and rows of racks and bargains.
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