There's a new shopping experience in store for Bergdorf Goodman beauty consumers.
The upscale retailer and Chanel Fragrance and Beauté have teamed up to launch an interactive beauty area, the first of its kind in the U.S.
"The new space at Bergdorf Goodman has been developed to offer customers a hands-on, interactive environment to experience Chanel makeup, skin care and fragrance in a new way," said Christine Dagousset, executive vice president of Chanel Fragrance and Beauté. "We wanted to create a very special experience for the savvy consumer who values the ultimate in service and luxury."
The 270-square-foot installation includes a large makeup table-play station where consumers can experiment with products, makeup artist stations for personalized consultations and an illuminated library wall with Chanel-related books. A dedicated skin care area takes consumers through the company's facial and body offerings. French artist Sophie Mallebranche, best known for her handwoven tapestries, created a woven piece that adorns the concierge area of the new Chanel installation, where the brand will showcase its fragrance collection, and a piece with black silicone tubing as a backdrop for the skin care areas.
"The new counter at Bergdorf Goodman represents our commitment to offering a truly exceptional environment for customers to experience the world of Chanel Fragrance and Beauté," said John Galantic, chief operating officer for Chanel's U.S. business. "Our partnership with Bergdorf Goodman has resulted in an elegant design and the unique environment reinforces our common focus to providing the ultimate luxury and service experience."
Ed Burstell, senior vice president and general merchandise manager for beauty, jewelry and accessories at Bergdorf Goodman, added, "We're excited about this partnership with Chanel. The Bergdorf Goodman client has come to expect the latest in luxury offerings and this modern counter concept offers them an exclusive intimate selling environment."
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