Chanel on Tuesday unveiled its first beauty pop-up store in London’s Covent Garden. The 613-square-foot boutique is located on Covent Garden’s piazza, near stores such as Burberry Brit, Apple and Ralph Lauren Rugby. Its opening comes just ahead of the launch of London’s Olympics Friday.
The space, which is done out with sleek black counters and quirky displays of colorful lipsticks worked into camelia and star shapes on the walls, offers Chanel’s complete skin care, makeup and fragrance collections. A downstairs salon also offers the brand’s manicure services for the first time in London. The boutique will stay open for six months, through Dec. 31, and will also offer early previews of Chanel’s beauty collections — the house’s color collection for fall will launch at the pop-up store Aug. 3, two weeks head of when it launches at other U.K. locations.
Visitors to the store will also be able to book makeup and skin care consultations with the store’s artists, while Chanel has teamed with several U.K. fashion titles to host reader events at the store, such as manicures by nail artists Marian Newman and Sophy Robson.
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