By  on August 11, 2011

Charles C. Bowlus has unexpectedly died following complications from surgery, according to his son, Mitch, who is president of ECRM, a firm that Bowlus founded. He was 64, according to published documents.

Bowlus was chief executive officer of Efficient Collaborative Retail Marketing Inc., which stages industry meetings called Efficient Promotion Planning Sessions. What began in 1994 as casual, 20-minute meetings covering a few core retail categories mushroomed into dozens of shows including a major international presence.

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