Placing its first U.S. store in a laid-back California locale worked out so well for Charriol that the Swiss fine jewelry and watch brand decided to do it again.
Charriol last month opened a 1,000-square-foot boutique, the company's third in the U.S., at Fashion Island, an open-air shopping center in Newport Beach. The store marks a return to Charriol's retail roots in California, where it opened a La Jolla store in 1994.
"Newport Beach and La Jolla embody who we are," said Ori Zemer, vice president of Charriol USA. "The reason why we picked Fashion Island is really because it is a lifestyle center and Charriol is a lifestyle."
With help from Robinson Hill Architecture, based in Costa Mesa, Calif., the Fashion Island location's look was tweaked slightly from Charriol's La Jolla and Atlanta stores. Charriol's plum corporate color is played up in showcases illuminated by fiber-optic lighting.
Zemer estimated first-year store sales would reach the "mid-seven figures."
Charriol's next location, set to open in Las Vegas in 2007 in an expansion of The Venetian Resort Hotel Casino and Sands Expo & Convention Center complex, will be designed similarly. Existing stores will be remodeled to match in a year.
The Fashion Island store carries Charriol's complete collection: from white gold and diamond charm necklaces in the recently unveiled Bacci line to leather goods and eyewear. Shoppers seeking special items can purchase one-of-a-kind selections, including yellow diamond rings that retail for $8,000 to $20,000. On average, watches cost $1,800 and jewelry pieces go for almost $2,200.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews