LOS ANGELES — Chaz Dean is applying the no-suds philosophy behind his WEN hair care line to body care.
Like with hair, the Los Angeles stylist and salon owner eschews bubbles in body products because they can batter healthy skin and leave it lifeless. He insists he hasn't used lather on any part of his body for 15 years and even at an early age avoided soap because it was drying.
"People tend to miss the lather because they still equate lather with clean, but they are [now] realizing that lather will strip and not clean as they become educated," said Dean. He explained that he had been cleansing his body with his hair conditioners, but decided to enhance them for the body by eliminating hair-specific ingredients and beefing up those good for the skin.
An avid cook, Dean tinkered around with his body care formulas in his kitchen for months until he came up with the right mix that worked with no parabens and sodium laureth sulfate. "I started figuring out what properties were astringent enough, yet moisturizing," he said.
The result is the WEN Lavender Body Cleansing Crème and WEN Lavender Nourishing Lotion both priced at $32 for 8 ounces. Key ingredients include marine collagen, goji berry, Matrixyl 3000 and white tea leaf and chamomile extracts.
The products will be sold at Dean's salon, his Web site chazdeanstore.com and, beginning in August, on QVC, which Dean has frequented since 2005. Dean estimates they will generate roughly $1 million in first-year sales.
Dean isn't pulling back on hair to focus on the body. New to his WEN hair care assortment are a Styling Crème, at $72 for 4 oz., and a Re-Moist Hydrating Mask, at $24 for 6 oz., that is available in lavender, cucumber aloe, sweet almond mint and fig varieties.
WEN hair products are also being sold on infomercials recently launched by Guthy-Renker, which Dean said has plans to produce more WEN spots. And Dean expects to add facial care to his portfolio after the body care gets off the ground.
"Everybody is already asking me, 'Can you use the body care on your face?' You can, but I'm going to really focus on what will be beneficial for the skin on the face," he said. "I am always testing different skin care products. It is fun, like cooking can be, you have to figure out the next step to make it work."
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)