SEARS TAPS BUSCH: Sears Merchandise Group has tapped Anheuser-Busch for a new marketing executive. Thomas R. Sharbaugh will become vice president of strategic marketing and advertising March 1. Sharbaugh, who was vice president of brand management at Anheuser, succeeds Ralph Hoch, who took early retirement.

Sharbaugh's responsibilities will include advertising, strategic marketing, media, creative services and new marketing technologies. He will report to John Costello, senior vice president and general manager of the marketing division.

SPIEGEL STARTUP: The first Spiegel Outlet store in Minnesota will open at the Horizon Outlet Center in Woodbury on Saturday. The mall was Manufacturers Marketplace; it comprises more than 40 outlets in 30,000 square feet of retail space.

DOLLAR'S DIGS: Dollar General Corp., Nashville, Tenn., plans to build a 500,000-square-foot distribution center in Ardmore, Okla. Chairman and chief executive officer Cal Turner Jr. said the facility will cost about $20 million, and construction will start by the end of March. The center is expected to be fully operational in 1995, and ultimately will employ about 300 people.

Dollar General operates two other distribution centers, in Scottsville, Ky., and Homerville, Ga., and more than 1,800 stores in 24 states.

CLUB STRUGGLES: Price/Costco, the warehouse club operator based in Kirkland, Wash., reported aggregate sales of $1.1 billion for the four weeks ended Feb. 13, an increase of 8 percent from $1.05 billion in the same period last year. But same-store sales decreased 1 percent, and the company attributed this to the Jan. 17 earthquake in Southern California and extreme weather conditions in the Northeast.

For the second quarter ended Feb. 13 the sales were $4.01 billion, up 7 percent from $3.7 billion a year ago. Same-store sales also decreased 1 percent in the quarter.

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