By  on March 11, 2011

Two trade shows, one with an 86-year history, the other with a successful track record, are out to target the professional beauty industry this month, just weeks apart from one another.

As America’s Beauty Show readies to kick off this weekend in Chicago, the country’s leading hair show that has serviced the Midwest for more than eight decades, it now will meet with some competition. ISSE, a trade show brand operated by the Professional Beauty Association, is launching International Salon & Spa Expo Midwest, from March 26 to 28 at the Donald E. Stephens Convention Center in Rosemont, Ill. and targets the same exhibitors and attendee base as ABS. PBA, the largest association for the professional beauty industry, also puts out the well-attended ISSE Show in Long Beach, Calif., which attracted 42,000 attendees and 400 exhibitors last year. Officials at PBA said it chose to offer a similar show in Chicago to ABS as a result of meeting the industry’s needs.

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