Two trade shows, one with an 86-year history, the other with a successful track record, are out to target the professional beauty industry this month, just weeks apart from one another.
As America’s Beauty Show readies to kick off this weekend in Chicago, the country’s leading hair show that has serviced the Midwest for more than eight decades, it now will meet with some competition. ISSE, a trade show brand operated by the Professional Beauty Association, is launching International Salon & Spa Expo Midwest, from March 26 to 28 at the Donald E. Stephens Convention Center in Rosemont, Ill. and targets the same exhibitors and attendee base as ABS. PBA, the largest association for the professional beauty industry, also puts out the well-attended ISSE Show in Long Beach, Calif., which attracted 42,000 attendees and 400 exhibitors last year. Officials at PBA said it chose to offer a similar show in Chicago to ABS as a result of meeting the industry’s needs.
“Costs of McCormick Place where ABS is now have become too high for exhibitors and attendees alike,” said PBA spokesman Brad Masterson. McCormick is located in the heart of Chicago’s downtown, which comes with downtown hotel and restaurant prices. PBA also argues that they don’t have to pay a management company to run the show, like ABS does, therefore being able to “put more money back into the beauty industry for education, government affairs and networking.”
ISSE Midwest, Masterson added, is expecting 250 exhibitors and 20,000 attendees at its debut show. Exhibitors include Rusk, Conair, OPI, CND, Joico, Zotos, Beauty Systems Group, Keratin Complex Smoothing Therapy and Columbia Cosmetics.
ABS admits to having had a drop in attendance in 2008 and 2009 as a result of the recession, but expects 58,000 attendees and 380 exhibitors at this weekend’s show. Vi Nelson for ABS pointed out that ABS can count the three largest professional firms as part of its exhibitor list: L’Oréal Professional, TIGI and John Paul Mitchell Systems, something ISSE Midwest cannot. She added that the downtown location for the show remains because “that’s where they [attendees] want it. Year after year we do polls and this is where they want the show to be.” As for financials, Nelson said: “We are happy to put our numbers against theirs in terms of what we put toward the industry.”
To help drive attendance, each show is planning special events and guest speakers. ABS, which runs March 12 to 14, will be premiering “Vidal Sassoon: The Movie” and hosting Vidal Sassoon and Bumble and bumble founder and the movie’s producer, Michael Gordon. The show will also hold the Behind the Chair’s Stylist Choice Awards.
ISSE Midwest will have financial wizard Suze Orman deliver the keynote address andoffer education sessions.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)