Chico’s is taking its extroverted style of animal prints, jewel-tone colors and demonstrative jewelry to an international audience while moving into smaller markets in the U.S. and growing its product line.
As it marks its 30th anniversary, the Sanibel Island, Fla.-based retailer is “expanding internationally next year as a corporation and as a brand,” said Cinny Murray, president of Chico’s, referring to Chico’s FAS Inc., which owns the signature label as well as White House|Black Market, Soma and Boston Proper. “We’re working on a more upscale prototype that we’ll take internationally,” said Murray.
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