DALLAS — Children visiting the Neiman Marcus flagship here will go through the looking glass during the holiday season.
A round portal opening onto the sidewalk will allow them to crawl into a tube that winds through the window displays, which have “Innovations in Energy” as the theme.
The tube will make its way through six whimsical power plants that were inspired by stories written by local elementary school students. The essays, which will be featured on a monitor in each window, depict imaginative ways to use peanuts, grapes, math, music, dance and kindness.
The participation of children is intended to bring live action to the six windows, which feature props such as spinning mannequins and painted backdrops. The tube crawl will probably be limited to ages four to 10 with a minimum height requirement.
“The concept of allowing children to go through that pane of glass and enter the window has never been done before,” said Ignaz Gorischek, vice president of visual design and planning at Neiman’s. “The whole point of windows was that it was a magical space beyond the glass. This is to let them be in the window and be inside the fantasy.…All we did was take their words and bring them to life. The children are literally going to go through each chapter of the story.”
In one window, elephants stoked by peanuts will take off in flight. In another, children are to exit the tube onto a boxed platform where they can dance, a photo op that Gorischek hopes will show up on holiday greeting cards. Then they get back into the tube to crawl to the next window.
The 80-foot-long tube has been fitted with 42 transparent panels so children can wave at their parents on the street as they move through the six windows. Viewers will also be able to see the children on monitors streaming video from 16 cameras mounted inside.
The kickoff is set for Nov. 20 during annual holiday festivities downtown that typically draw 15,000 people. Volunteer employees will monitor the windows as part of the company’s two-year-old Give Share Care program, which allows salaried employees 24 hours of paid time to devote to charitable causes.
Gorischek said the display is one of the most difficult he has done. Two entire window panes must be removed to install the tube, which will start on Main Street and turn the corner to run through the windows on Ervay Street.
“It’s designed to look and feel like you are crawling through this factory that is producing energy of the future,” Gorischek explained. “They are fun, colorful and bright, with moving figures, music, flashing lights and graphics on the tubes.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
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Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast