HANGZHOU, China — Tmall, China’s largest business-to-consumer e-commerce platform, is aiming to become a major fashion player.
The site, part of Alibaba Group, stocks some 70,000 Chinese and international brands and sells everything from handbags to laptops. Some of the biggest foreign fashion and apparel brands on the platform include Adidas, Gap, Uniqlo, Ray-Ban and Levi’s. Tmall’s gross merchandise value exceeded 100 billion renminbi, or $15.71 billion, in 2011 and is expected to reach 200 billion renminbi by the end of this year, the company said. RELATED STORY: China's E-commerce Potential Seen Greatest >>
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