SHANGHAI — In the wake of securing partnerships with Salvatore Ferragamo and eBay, Xiu.com is working to convince more international brands that collaborating with a domestic e-commerce player has more advantages than entering China’s booming online shopping sector via foreign e-tailers.
Xiu, founded in 2008, sells products ranging from luxury goods and cosmetics to fast-fashion and designer labels. Last year, the Shenzhen-based site inked a deal with Ferragamo to launch the Italian luxury brand’s official online store on its platform. Xiu also unveiled a major partnership with eBay for the launch of eBay Style, a fashion site for Chinese consumers that has more than 5,000 brands.
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