By and  on November 14, 2011

There is perhaps no other place on earth that offers more ideal conditions to study the behavior of Chinese consumers abroad than on an isolated island in the middle of the Indian Ocean.


In the Maldives, a tropical paradise of around 1,000 tiny islands that hang like a necklace of pearls around the equator, the number of tourists from China has increased exponentially in recent years. In 2010, more than 118,000 Chinese people visited the country, a 109 percent increase from the year before, making China the number-one inbound market, according to the Maldivian tourism ministry.

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