Chip & Pepper has opened its second retail location at Fashion Island shopping center in Newport Beach, Calif.
The 900-square-foot space stocks the brand's denim, men's sportswear, children's wear, maternity and accessories, as well as C&P University, a T-shirt and knit line featuring university logos.
Company owners and twin brothers Pepper and Chip Foster said they want to open five more stores in the next few years, placing them in locations near key markets where the brand has an established retail presence. It's a clustering strategy that the company hopes will help it avoid directly overlapping with clients that already sell the brand and also expand its exposure.
The Newport Beach location has the added benefit of being close to the Foster brothers' Los Angeles homes. Pepper Foster projects $900,000 in annual sales for the boutique.
"We already sell Barneys, Fred Segal and Lisa Kline, so we're very situated in L.A.," he said.
The four-year-old company, which operates a boutique in New York's NoLIta neighborhood, also sells in the Neiman Marcus and Bloomingdale's stores at Fashion Island.
What the boutique lacks in physical space it makes up for in ornate and often grandiose details like the 12-foot, hand-carved wooden doors that flank the entrance and the six 14-foot petrified birch trees that transform a corner of the store into a forest. A glass chandelier in the shape of antlers that is seven feet in diameter hangs from the 20-foot ceiling.
Apparel is displayed on a painted metal rod curved around the birch trees and in two red oak armoires with carvings in the shape of deer, elk and fish. Shoppers can relax on a custom-made red oak and velvet couch and browse through photography books about the outdoors that rest on a petrified wood coffee table. The fitting rooms are painted dark brown and equipped with custom red oak furniture and velvet curtains.
"It's basically a California contemporary cabin," said Pepper Foster. "It's more sophisticated, modern and clean than the other stores, and it's a fantastic location where you can look outside and see the beach."
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