By  on September 7, 2012

Christian Dior’s beauty business returned to Bergdorf Goodman this week with a glamorous new counter, after an absence of over a decade.

Pamela Baxter, president and chief executive officer of Christian Dior Inc. and president and ceo of LVMH Perfumes and Cosmetics North America, pointed out that the addition of the new counter is as much an exercise in providing a missing piece of a loop as well as coming home. “We have a big Dior business in Bergdorf’s,” she said, ticking off ready-to-wear, handbags and accessories. “But [the Bergdorf’s customers] couldn’t buy beauty. For us, it’s a completion.”

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