NEW YORK — In an effort to educate and inspire 150 members of its design and merchandising staff, Liz Claiborne Inc. held its annual "White Space" seminar at the Museum of Natural History here on Thursday.
As part of the event, the company offered a panel discussion titled "Retail's Moment of Redefinition" and called upon industry experts such as Linda Fargo, senior vice president, women's fashion office and store presentation at Bergdorf Goodman; Stefani Greenfield, co-founder of Scoop stores; Richard Hodos, retail real estate expert with clients including Michael Kors and Jonathan Adler; John Bartlett, creative director of his namesake men's wear brand and of the upcoming Claiborne by John Bartlett men's collection; Candace Corlett, president of WSL Strategic Retail, and Glenda Bailey, editor in chief of Harper's Bazaar. The panel was moderated by Tom Julian, brand and trend consultant.
"It's so important to have something irresistible, to have something that people feel like they have to have," Corlett said about enticing the consumer to buy in tough economic times. "We also need to find ways to make shopping trips more efficient as consumers are bunching their trips together."
Corlett pointed to the rise in gas prices, which is leading consumers to hit the Home Depot and the department store in one day's outing, rather than in multiple trips. She also noted the danger in this behavior becoming a habit, which consumers may not break when the economy recovers.
Greenfield said she doesn't feel like she has changed the way she does business, even in this tough economic time.
"We are always out to edit for our customer, to give them quality and value," she said. "Everyone who walks into my stores is looking for objects of desire. No one needs our stuff, they want our stuff. In a recession, that is no different. Even when you are feeling down, you want to look good to make yourself feel better."
Fargo agreed, "People look for pieces with longevity and they look for pieces with passion," she said. "They buy into the trends when the trends are exciting and especially in times like these there is room for that."
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