NEW YORK — A new trade show targeting designer, contemporary and premium denim brands and buyers is slated to debut in Los Angeles next spring. Called Class, the dual-gender show will be staged at the Santa Monica Civic Auditorium—once home to the Academy Awards—from March 1–3.
Class is being organized by Jason Bates, owner of the L.A.-based showroom Derelicte, and Keith Cokes, a sales veteran of Ted Baker. The duo also have two unnamed, silent partners who are providing financial backing for the venture.
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