NEW YORK — Claudie Pierlot in May will launch at Bloomingdale’s in SoHo and the 59th Street flagship — a year ahead of schedule.
Frederic Biousse, chief executive officer of Groupe SMCP in France and ceo of SMCP USA, which operates the brand, said the reason is the strong performance at Bloomingdale’s of sister brands Sandro and Maje. “All of a sudden, [Bloomingdale’s] offered us the space,” he said. “They are positively surprised by the performance of Sandro and Maje. We are extremely reactive on opportunities.”
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