By  on April 3, 2014

For a 196-year-old brand steeped in traditional, Brooks Brothers can climb out of the box.

“We like to surprise customers with something a little different once in a while. Even if it doesn’t sell, even if they cannot afford it. If it’s beautiful, they will appreciate it,” said Claudio Del Vecchio, the chairman and chief executive officer of Brooks Brothers. “They are going to dream and wish someday they can afford to get it.”

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