For a 196-year-old brand steeped in traditional, Brooks Brothers can climb out of the box.
“We like to surprise customers with something a little different once in a while. Even if it doesn’t sell, even if they cannot afford it. If it’s beautiful, they will appreciate it,” said Claudio Del Vecchio, the chairman and chief executive officer of Brooks Brothers. “They are going to dream and wish someday they can afford to get it.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)