The Americana Manhasset has taken the e-commerce plunge.
The Manhasset, N.Y., open-air luxury shopping center has always focused on fine-tuning its retail mix and maintaining high architecture and landscaping standards in branding itself as a destination for top brands. Cyberspace took a backseat to terra firma — until now. The Americana has launched a slice of e-commerce in conjunction with one of its longtime tenants, Hirshleifer’s.
“It was time to get into the e-commerce game,” said Andrea Sanders, senior vice president and creative director of Americana Manhasset. “You can’t not pay attention to it. We’re not a store but we wanted to work with our stores. We’re hoping people come to our site because they respect us and are looking to be surprised and inspired by the products we choose to feature.”
The e-commerce component of americanamanhasset.com launched with 12 items that consumers “won’t see everywhere else,” she said.
Americana Manhasset personal shoppers along with Hirshleifer’s buyers will edit the products each season.
“It will grow organically,” Sanders said. “We’ll see what kinds of things customers are interested in. We expect more vendors to get on board once they see how nicely we present the products....We want to maintain quality control over fulfillment.”
Products on the site include Jessica Kagan Cushman bangles, $125; a Lucien Pellat-Finet skull-motif sweater, $1,285; an Edidi small clutch, $1,100; Lanvin ballerina flats, $540; a Norma Kamali chiffon gown, $300; a Kara Ross cuff, $385; Luciano Padovan slingbacks, $420, and a Libertine button-down shirt, $500. The items will be changed biweekly.
Americana Manhasset’s store roster includes Bottega Veneta, Cartier, CH Carolina Herrera, Chanel, Dior, Fendi, Gucci, Hermès, Giorgio Armani, J.Mendel, Louis Vuitton, Ralph Lauren and Oscar de la Renta.
When the center opened in 1956, it had a supermarket, movie theater and department store, among other tenants. B. Altman joined in 1971. Luxury designers began arriving toward the end of the Nineties, with another wave coming in 2003 when a 40,000-square-foot addition was built.
“We have a very strategic plan for marketing e-commerce,” Sanders said. It includes direct mail and promoting e-commerce on the Americana’s home page and e-mail blasting Hirshleifer’s and Americana customers and personal shopping customers.“We see this as a five-year plan and beyond,” Sanders said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast