By  on December 5, 2011

When Bruce Berman talks synergy between and the brick-and-mortar units, it’s not just lip service.

“We do a lot of ZIP code analysis,” said Berman, president of and chief financial officer. “We see that our customers on the Web business are centered around our stores. This is part of why the omnichannel business is so important. Without a local Bloomingdale’s store, the brand is not as relevant. The stores and Web site reinforce one another.”

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