By  on July 7, 2011

Club Monaco is aiming for a hipper men’s crowd.

In October, the specialty chain will open reimagined men’s shops in its Flatiron District and Bloor Street flagships in a partnership with the popular men’s blog A Continuous Lean. Michael Williams, founder of the blog, was tapped on a consulting basis to help merchandise the New York and Toronto stores with a mix of independent, third-party brands such as Tanner Goods leather accessories, Wolverine footwear and Archival Clothing bags, with the aim of creating a more distinctive and eclectic shopping experience at the contemporary retailer.

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